Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks
- Author
- I Hear Everything
- Published
- Mon 15 Feb 2021
- Episode Link
- https://martechpod.com/episode/why-abm-is-for-everyone-in-2021-randi-barshack-rollworks
Ben and Randi discuss why ABM is growing steadily available in the down market, and why it should be looked at as a scaled program. They also discussed the challenges of articulating the benefits of ABM and why the backbone of the ABM program is account-based advertising.
