Which marketing role will be extinct in five years?

AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He identifies "order taker" roles as most vulnerable to AI replacement while emphasizing that adopters versus laggards will determine career survival. Rabin advocates for using AI as a copilot to expand role scope and building agents that work in your style rather than resisting technological change.

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