What it Takes to Build Your Own Category -- Josh Lowman // Gold Front
- Author
- I Hear Everything
- Published
- Sat 20 Aug 2022
- Episode Link
- https://martechpod.com/episode/what-it-takes-to-build-your-own-category-josh-lowman-gold-front
Welcome to the 1st part of a 2 part episode with Josh Lowman, Founder of Goldfront, where we discuss opportunities of category creation marketing. For today, Josh and I are going to talk about what it takes to build your own category.
