Using data to generate brand buzz // Lindsay Stuart (VP of Business Intelligence / Max Borges Agency)

Today we're going to discuss a channel of marketing that most people do not associate with technology: Public Relations. Joining us is Lindsay Stuart, who is the Vice President of Business Intelligence at the Max Borges Agency, which is a consumer technology-focused PR firm. Lindsey and her team have developed data-driven marketing strategies that combine media relations, influencer relations, and social media to drive brand results. In this episode, Lindsey explains her approach to using data to generate brand buzz. Episode Transcript Connect with: Lindsay Stuart: Website  // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn//  Twitter

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