TV Advertising Week: Evaluating TV as a Direct Response Channel -- Ronald Pruett, Jr. // Boston Associates
- Author
- I Hear Everything
- Published
- Wed 09 Oct 2019
- Episode Link
- https://martechpod.com/episode/evaluating-tv-as-a-direct-response-channel-ronald-pruett-jr-boston-associates
Today we're going to talk about the tricks for creating a direct response campaign with Ronald Pruett, Jr., the Managing Partner at the Boston Associates.
