The perils of personalization in a privacy-first world -- Gowthaman "G'man" Ragothaman // Aqilliz
- Author
- I Hear Everything
- Published
- Fri 05 Feb 2021
- Episode Link
- https://martechpod.com/episode/the-perils-of-personalization-in-a-privacy-first-world-gowthaman-gman-ragothaman-aqilliz
Ben and Gowthaman discuss the value of self-governance by the companies in not overstepping the boundaries of privacy, the overlaps in personalization and privacy and finding the right balance in communication and its frequency capping.
