The future of paid media -- John Readman // BOSCO
- Author
- I Hear Everything
- Published
- Fri 29 Jan 2021
- Episode Link
- https://martechpod.com/episode/the-future-of-paid-media-john-readman-bosco
Ben and John discuss the future of paid media and how where the value for the customer has changed, the value of the media also changes along with the device. We also discussed the future of privacy concerns, and where paid media fits into your future strategy.
