Scaling and Tracking Word-of-Mouth -- Will Fraser // SaaSquatch
- Author
- I Hear Everything
- Published
- Wed 24 Feb 2021
- Episode Link
- https://martechpod.com/episode/scaling-and-tracking-word-of-mouth-will-fraser-saasquatch
Ben and Will discuss scaling word-of-mouth marketing, tracking and the analytics behind referral marketing, and how you can weave your referral program in your customer’s organic experience.
