Rise of CDPs & Data-Driven Marketing -- Carlos Doughty // MarTech Alliance
- Author
- I Hear Everything
- Published
- Wed 03 Feb 2021
- Episode Link
- https://martechpod.com/episode/rise-of-cdps-data-driven-marketing-carlos-doughty-martech-alliance
Ben and Carlos discuss why there will be growth in CDPs and data-driven marketing, how smart marketers are using CDPs to become better and be a data-driven company, as well as the impact of CDP in terms of what’s happening in the privacy space.
