Measuring Product Placement in TV -- Erin Schmidt // BENlabs
- Author
- I Hear Everything
- Published
- Tue 14 Mar 2023
- Episode Link
- https://martechpod.com/episode/measuring-product-placement-in-tv-erin-schmidt-benlabs
Erin Schmidt, Chief of Product Placement at BENlabs, discusses measuring product placement in television.
