Marketing's role in shaping overall corporate strategy -- Jon Miller // Demandbase
- Author
- I Hear Everything
- Published
- Thu 10 Dec 2020
- Episode Link
- https://martechpod.com/episode/marketings-role-in-shaping-overall-corporate-strategy-jon-miller-demandbase
Ben and Jon discuss the different segments of ABM, the role of technology in strategy decisions, and why coming up with a strategy goes hand-in-hand with knowing what’s possible.
