Integrating Content into Netflix, HBO & other SVOD Services -- Greg Isaacs // BEN Group
- Author
- I Hear Everything
- Published
- Sat 14 Mar 2020
- Episode Link
- https://martechpod.com/episode/brand-integration-product-placement-influencer-marketing-greg-isaacs-ben-group
Today we discuss why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix with Greg Isaacs, the Chief Product and Marketing Officer at the Branded Entertainment Network.
