Integrating ABM across your marketing mix -- Randi Barshack // RollWorks
- Author
- I Hear Everything
- Published
- Thu 18 Feb 2021
- Episode Link
- https://martechpod.com/episode/integrating-abm-across-your-marketing-mix-randi-barshack-rollworks
Ben and Randi discuss the benefits of integrating ABM software as it goes downmarket and how you can launch an ABM campaign that will affect your marketing mix.
