How to drive awareness with marketers -- Dan McGaw // McGaw.io
- Author
- I Hear Everything
- Published
- Tue 26 Jan 2021
- Episode Link
- https://martechpod.com/episode/how-to-drive-awareness-with-marketers-dan-mcgaw-mcgaw-io
Ben and Dan discuss the strategies in demand generation when your target is marketers, how effective content repurposing can be, and the invaluable importance of focusing on the buyer’s journey.
