How Brands Should Evaluate Podcast Ad Campaigns -- Bryan Barletta // Sounds Profitable
- Author
- I Hear Everything
- Published
- Wed 10 Feb 2021
- Episode Link
- https://martechpod.com/episode/how-brands-should-evaluate-podcast-ad-campaigns-bryan-barletta-sounds-profitable
Ben and Bryan discuss how brands should evaluate podcast ad campaigns either via triangulation or tracking an attribution pixel, and various other ways. They also discussed what data to look at that supports podcast ads as a worthwhile investment of marketing budget.
