How ABM is changing SMB marketing -- Randi Barshack // RollWorks
- Author
- I Hear Everything
- Published
- Wed 17 Feb 2021
- Episode Link
- https://martechpod.com/episode/how-abm-is-changing-smb-marketing-randi-barshack-rollworks
Ben and Randi discuss what ABM strategy can do for SMBs, how intent data plays into ABM and how as an SMB, time is your most valuable resource arguably more than the budget. They also discussed how ABM strategy is for everyone, and all you need is to not be afraid to ask questions.
