Effective B2B Marketing Channels, Segments, & Strategies -- (Part 2) Doug Bell // Searchmetrics

Today we’re going to finish our discussion about reaching B2B customers with Doug Bell, VP of Marketing at this podcasts’ sponsor, Searchmetrics. In part 2, Doug is going to talk us through his approach to reaching B2B prospects, the relationship between marketing and sales, and the difference between marketing a B2B and B2C business. Transcript: https://benjshap.com/martech-podcast/effective-b2b-marketing-channels-segments-strategies-doug-bell-searchmetrics Interview Guest Website: www.searchmetrics.com

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