Digital vs the Human of ABM -- Jon Miller // Demandbase
- Author
- I Hear Everything
- Published
- Sun 19 Jun 2022
- Episode Link
- https://martechpod.com/episode/digital-vs-the-human-of-abm-jon-miller-demandbase
Ben and Jon discuss bringing the human touch equation in the ABM strategy, the right time to bring in technology support and what makes customer intent data one of the most exciting things that’s happening in the ABM these days.
