Defining Marketing the 3rd way -- Ed Nevraumont // Marketing BS
- Author
- I Hear Everything
- Published
- Wed 17 Mar 2021
- Episode Link
- https://martechpod.com/episode/defining-marketing-the-3rd-way-ed-nevraumont-marketing-bs
Ben and Ed discuss the third way of marketing where essentially, it is both an art and a science. The evolution of marketing from being a good storyteller, to becoming a direct response marketer, to performance marketing and finally, the amalgamation of the two as the most effective strategy.
