Building Trust & Authority Without Emailing -- Russ Stephens // The Association of Professional Builders
- Author
- I Hear Everything
- Published
- Mon 18 Jan 2021
- Episode Link
- https://martechpod.com/episode/building-trust-authority-without-emailing-russ-stephens-the-association-of-professional-builders
Ben and Russ talk about putting a system in place that is repeatable and accessible, the value of acquiring marketing leads through paid advertising, starting at the bottom of the funnel when you think about scaling and having a plan with specific time frames and initiatives in place.
