Build vs. Buy: What's the Cost and Value of a Trade Desk -- Lauren Hutton // AudienceX
- Author
- I Hear Everything
- Published
- Fri 20 Sep 2019
- Episode Link
- https://martechpod.com/episode/build-vs-buy-whats-the-cost-and-value-of-a-trade-desk-lauren-hutton-audiencex
Today we are going to go through the build versus buy consideration as it relates to programmatic advertising and building out a trade desk with Lauren Hutton, who is the VP of Technology at Audience X.
