B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
- Author
- I Hear Everything
- Published
- Tue 12 Feb 2019
- Episode Link
- https://martechpod.com/episode/b2b-attribution-the-model-behind-customer-acquisition-scott-vaughan-integrate
In today's episode we discuss B2B attribution and the model behind customer acquisition with Scott Vaughan, Chief Marketing Officer at Integrate.
