B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate
- Author
- I Hear Everything
- Published
- Sun 31 May 2020
- Episode Link
- https://martechpod.com/episode/b2b-attribution-the-model-behind-customer-acquisition-scott-vaughan-integrate
Today we discuss what attribution means in the B2B space with Scott Vaughan, the CMO of Integrate.
