ABM performance evaluation & analytics -- Randi Barshack // RollWorks
- Author
- I Hear Everything
- Published
- Fri 19 Feb 2021
- Episode Link
- https://martechpod.com/episode/abm-performance-evaluation-analytics-randi-barshack-rollworks
Ben and Randi discuss the ABM metrics and evaluation, what are the indicators we can use to understand ABM success, and what the future holds for ABM as a digital innovation for marketers.
