2020 Predictions: Brands Will Focus on More Personalized Interactions Than Data Consolidation - Oisin Hurley // Swrve
- Author
- I Hear Everything
- Published
- Tue 07 Jan 2020
- Episode Link
- https://martechpod.com/episode/2020-predictions-brands-will-focus-more-personalized-interactions-than-data-consolidation-oisin-hurley-swrve
Today we discuss how brands will focus more on drivers like real-time responsiveness, personalization, and targeted value over data consolidation with Oisin Hurley, the Chief Technology Officer at Swrve.
