MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
One alignment tactic every B2B company should implement
Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accountability transforms B2B revenue operations. She det…
00:04:51 |
Fri 05 Sep 2025
Most radical organizational structure change that improved alignment
Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow with…
00:04:30 |
Thu 04 Sep 2025
Best tip for a new CMO working with a skeptical marketing-resistant sales leader
Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maint…
00:04:20 |
Wed 03 Sep 2025
The number one thing marketers do that drives sales teams absolutely crazy
Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that s…
00:03:35 |
Tue 02 Sep 2025
Why Marketing wants Sales to love them (and why they’re just not into us).
Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three cri…
00:23:52 |
Mon 01 Sep 2025
The biggest budget-burning marketing trend right now
Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting under…
00:04:56 |
Fri 22 Aug 2025
Which marketing role will be extinct in five years?
AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. H…
00:06:08 |
Thu 21 Aug 2025
Which marketing channels to cut when budget gets slashed?
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers b…
00:03:56 |
Wed 20 Aug 2025
The biggest mistake enterprise companies make when trying to implement AI
Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build org…
00:04:34 |
Tue 19 Aug 2025
How can Marketing lead AI transformation
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to sca…
00:25:10 |
Mon 18 Aug 2025
Top AI Thought Leaders Marketing Should Know
AI agents are revolutionizing marketing automation. Nicholas Holland, Head of AI at HubSpot, shares his expertise on how agentic AI is transforming traditional marketing workflows. He highlights key …
00:03:58 |
Fri 01 Aug 2025
How Marketing Leaders Must Evolve for Agentic AI
AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn…
00:04:28 |
Thu 31 Jul 2025
Will AI Replace Marketing Jobs by 2028?
Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamenta…
00:04:55 |
Wed 30 Jul 2025
Custom AI Agents vs Out-of-the-Box Tools
Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommend…
00:03:30 |
Tue 29 Jul 2025
AI Agents for marketing automation
AI agents are replacing marketing assistants with autonomous decision-making systems. Nicholas Holland, Head of AI at HubSpot, explains how marketers can transition from AI-assisted work to fully aut…
00:33:01 |
Mon 28 Jul 2025
Game plan for integrating AI into contextual targeting campaigns
Contextual advertising is evolving with AI integration. Kerel Cooper, CMO at GumGum, shares how advertisers can deliver effective campaigns without relying on personal data. He explains how AI-powere…
00:03:51 |
Fri 25 Jul 2025
Arguing against the effectiveness of AI in contextual advertising
AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targ…
00:03:57 |
Thu 24 Jul 2025
Investing more in AI for contextual ad creation vs in human-created media for ads
AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns with…
00:03:54 |
Wed 23 Jul 2025
Contextual targeting more important than cookie-based targeting?
Cookie deprecation is reshaping digital advertising strategies. Kerel Cooper, CMO at GumGum, explains how contextual targeting delivers effective advertising without relying on personal data. He disc…
00:04:20 |
Tue 22 Jul 2025
AI-powered contextual Ad targeting
Contextual advertising is making a comeback in digital marketing. Kerel Cooper, Chief Marketing Officer at GumGum, explains how AI-powered contextual targeting has evolved beyond basic URL matching t…
00:18:40 |
Mon 21 Jul 2025
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