#002 - The #1 Reason You’re Not Getting Leads Online 🚫💻

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In this episode of Marketing Your Brand, host Peggy Worrell explores the crucial issue of website conversion rates. She highlights how attracting high traffic doesn’t always lead to sales and emphasizes the critical role trust plays in branding. Peggy dives into the impact of off-brand visuals, DIY design, and stock imagery on deterring potential premium clients. She shares actionable insights on the key elements to include for a high-converting website, urging business owners to prioritize trust-building strategies to enhance conversions. Tune in to learn how to optimize your online presence and turn traffic into tangible results.

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Timestamps:

00:00:00 - Introduction


00:01:05 - Identifying the Real

Problem: Trust Over Traffic


00:02:50 - Understanding User Behavior and Confusion


00:05:26 - The Importance of First Impressions


00:07:12 - Key Questions to Assess Your Design and Messaging


00:08:47 - Aligning Your Funnel with Customer Expectations


00:10:01 - The Cost of Losing Trust and Sales


00:11:04 - The Disconnect Between Ads and Website Experience


00:12:07 - Recap of Conversion Killers


00:15:06 - The Trifecta: Brand, Copy, and Sales Process


00:16:33 - Next Steps for Improvement