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Mktg_Podcast-14: Nudging, Growth Hacking, Ethics of Marketing

Author
OrionX.net
Published
Wed 24 Aug 2022
Episode Link
https://orionx.net/2022/08/mktg_podcast-14-nudging-growth-hacking-ethics-of-marketing/

When does “nudging” becoming “nagging”? Behavioral science is on the case with studies (one is critiqued here), on how choice architecture and publication bias impact what works and when.  We then move to “Growth Hacking”, discussing what it is and how dangerously close it gets to crossing ethical lines.



 


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