Marketing with Shahin Khan and Doug Garnett

Myths and “Myth-takes”
– Customer is always right
– All good marketing must have case studies
– You must be data driven
– “jellybeans, espresso machines, and foosball make offices fun place to be…”
–…

– Meetings, Decisions, Intuition
– Apple, Steve Jobs, Mike Markkula
– Daniel Kahneman, Thinking Fast and Thinking Slow
– Sam’s Club Grab and Go, Costco

– Three layers of an org chart
– Search-SEO, AI-AIO, AIAIO?!
– AI vs Humans

The post Mktg_Podcast-51: Org Charts…

– Be Creative !?
– Complexity of success
– Repeatability of success
– SBUX re-success
– Nvidia continuous success
– AI vs. Search

When special guest Sam Brealey joined us in episode 38, as we discuss marketing strategy and execution, specially for small businesses, but we didn’t have enough time to go deeper into marketing for …

– Red Herrings, Strawmen, Slippery Slopes
– Tupperware, Nike, Starbucks
– Affiliate Marketing

The post Mktg_Podc…

– Thought Leadership, Celebrity Culture
– Nike’s new ad: just win??
– Starbucks’s new CEO, digital channel
– Do you need all that data article by Alastair Thomson

Join Shahin and Doug for a lively discussion of resilience, crisis, and decisions, all motivated by the Crowdstrike cybersecurity event:
– This meeting could have been an email I wouldn’t read
– Resi…

Special guest Mahta Emrani joins us to discuss the hot topic of AI and synthetic data for market research:
– AI will usher in fast, cheap, high quality research, right?
– It’s all about details and n…

– Obsession
– Competition
– What Market Share?
– Hedgehog and Fox

The post Mktg_Podcast-44: Obsession, Hedgehog …

– Hitting the target
– Starbucks, Mobile Orders
– It’s Not the Data
– Private Internal Communications?
– Faking AI Projects

– Eclipse-like markets
– Featuring your competition in your ad?
– Chevy Nova’s naming myth
– Math and Marketing
– The Seinfeld-Bergman Spectrum!

Special guest JP Castlin joins us as we discuss a broad set of topics:
– Did you say “Praxis”?
– Strategy and Marketing
– Apple and DOJ
– Amazon’s Frequency of Sale Events
– Marketing and Math
– Effi…

– Customer experience in the digitized markets. Where’s the competition?
– Marketing-Finance Alignment
– Poetry! What do you lose when you analyze? What’s missing when you synthesize?
– Kicking the c…

– Marketing Mix, can you brand, nurture, activate, sell all at the same time?
– Marketing of Apple Vision Pro
– Market Research, Quantitative, Qualitative, pitfalls
– Strategy, Change Management, Pra…

Special guest Sam Brealey joins us as we discuss marketing strategy and execution, specially for small businesses, “pivot to video, and AI in marketing. Cartoon of the week on marketing (or is it sal…

– Cartoon: your product v. pictures of cats
– Agency/freelance pricing models
– How do you define quality?

The p…

– Cartoon: Ven diagram
– What’s the value of Time? of Experience? Creativity? Luck?
– Do you like your customers?
– Marketing Supercomputers, case study

– Cartoon of the week: double feature
– Are movies getting longer?
– Self Organizing Units, micro metrics for micro management
– Even the best companies face complexity

– Buzzword Density
– Critics as Media
– J&J’s New Logo
– Emergent Phenomena, Self-Organization in Marketing

The …