Why the 7 Customer Touchpoints are Failing in Today’s Market

Have you ever wondered why some smaller brands effortlessly build loyal customers while others struggle to keep their audience engaged? 

It’s no longer about the number of touchpoints but the quality of interactions.

In this week’s episode, Tyler and I dive deep into why the seven customer touchpoints concept is no longer applicable in today’s modern market.

We discuss how old methods like billboards and magazine ads have given way to more relational marketing strategies. Plus, we reveal the best method for spending quality time with your customers and a success story on how quality engagement can lead to big success, even for small businesses.

Are you ready to build stronger, more relational connections with your customers?

Let’s get started!

Key Takeaways:

Introduction (00:00)

The seven touchpoints to create a customer (00:28)

Modern marketing is more relational (02:21)

Example of quality time with an ad (03:18)

The unfair advantage of video (05:13)

A personal story on relational engagement (07:14)

Focusing on quality time in marketing (10:49)

Small audiences can lead to big success (12:21)

Additional Resources:

- Subscribe to my Margin Makers Newsletter here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.