1. EachPod

How to Build a Credible Online Reputation (Even Without Paid Customers)

Author
Matt Deseno
Published
Tue 14 Feb 2023
Episode Link
https://redcircle.com/shows/3c3e16e6-9d74-46d2-b351-3b61f5f03b36/episodes/2aad9576-df5e-47b9-9d1a-71b0551ba8fc

In the marketing world, there's this invisible hand that is either lifting or tearing down your brand, and this is your reputation

How powerful could your reputation be? What can you do to ensure that this invisible hand - your reputation - is building up your brand?

In this week's episode, Tyler and I sit down to talk about the power of online reviews and how to build a credible online reputation that influences people to pull out their wallets. 

I also explain what the law of reciprocity is, how you can take your prospects to promoters earlier on their customer journey, and the ninja hack in getting those most coveted golden five stars even without buying your product/service.

Let's jump right in!


Key Takeaways:

Introduction (00:00)

The invisible hand in your business (00:41)

Flywheel vs. Funnel (02:21)

The Law of Reciprocity (03:52)

Why you need evergreen referrals (05:40)

How to build up a reputation (08:05)

The effects of having a good online reputation (14:11)


Additional Resources:

- Get your 14-day FREE trial of HighLevel. This is an affiliate link, and I get commissions for purchases made through this link: here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

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