How Manufactured Mistakes Boost Your Marketing Strategy

Mistake equals to failure. That is how most of us have been wired ever since.

In marketing, most of us would rather wait until everything's perfect rather than get started and make mistakes along the way. But being "too perfect" can be a turnoff.

In today's episode, I sit down with my buddy Tyler as we dive into this counterintuitive marketing strategy where mistakes aren't just acceptable, but they're deliberately manufactured to connect with customers and drive success to your marketing campaign.

We'll explore how strategic manufactured mistakes can be a powerful catalyst for boosting your marketing strategy and taking your agency to a new level.

So get ready to embrace the imperfection. Tune in now to learn more!

Key Takeaways:

Introduction (00:00)

The biggest reminder I get daily (00:21)

Strategic ways to help your marketing better (01:08)

What we realized about manufacturing mistakes in marketing (03:09)

Examples of manufactured mistakes (04:55)

Why the manufactured mistake strategy works (07:26)

The idea of people first (08:11)

Being human over perfection (12:48)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

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