Empathetic Marketing: How to Use Emotional Connection to Warm Up Leads | Walt Burch

Paid media marketing is expensive. So how do you convert at the highest levels--reducing cost while increasing value?

Fortunately, my buddy Walt Burch, co-founder of Envoy Media Group, found the exact solution to this gigantic business problem - empathetic marketing.

In today's episode, my good friend Walt and I explore the paid media world and the value of empathetic marketing.

Today, Walt shares how emotional connection and asking the right questions help understand the real problem of your customers.

He also shares the very framework that they use in his widely successful marketing company and some handy tips for building high-performing marketing campaigns.

Tune in now so you won't miss it!

Key Takeaways:

Introduction (00:00)

Meet Walt Burch (00:31)

The empathetic marketing approach (02:41)

Best tactic to engage with a lead (06:01)

Example of questions to warm up leads (09:10)

How to get better at asking questions (12:54)

Final thoughts (15:58)

Additional Resources:

- Sign up for HighLevel’s LevelUp Summit 2023 here 

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

Connect with Walt

- Follow Walt on LinkedIn here

- Visit Envoy Media Group’s website here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

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