2 Shocking Reasons Your Paid Ads Are Failing and How to Fix Them

Do you feel like your ads are just burning money?

Most entrepreneurs, especially those in their early stages, have probably blown up hundreds, if not thousands, of dollars trying to get their brand in front of their audience.

However, it’s not always that easy.

In this week’s episode, my buddy Tyler and I jump right into the world of funnel plumbing and explore what to do when your paid ads aren’t working.

We talk about the four buckets of traffic, two critical reasons why paid ads fail, and what to do when your top-of-funnel ads are failing.

Whether you’re just starting out in your business or consider yourself an intermediate marketer, this episode offers practical advice on how to turn your ad dollars into actual results.

Let’s dive in!

Key Takeaways:

Introduction (00:00)

Four types of traffic (00:29)

How business growth is tied to visibility (01:53)

The importance of audience and message alignment (03:37)

Minimum threshold for effective ad testing (06:44)

What to do if you’re new and ads aren’t working (08:04)

The dos and don’ts of cold outreach (11:19)

How to leverage earned traffic (14:10)

Recognizing the lifetime value of customers (15:49)

From $0 to $48M (19:32)

Final thoughts (21:12)

Additional Resources:

- Check out the The Farmer Marketer Playbook episode here

- Subscribe to my Margin Makers Newsletter here

- Learn how to jumpstart your SaaS business for FREE here

- Grow your business with Matt here 

- Connect with Matt on Facebook here

- Follow Matt on Instagram here

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Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.