TikTok is back in the headlines—but this time, it's not just clickbait. In this episode, I break down what the new federal law actually means, how it impacts creators and small business owners, and what you need to be doing today to future-proof your content strategy.
Spoiler: This isn’t a call to panic. It’s a call to prepare.
We’ll talk about:
If you're building your brand online, this episode is your content insurance policy.
Timestamps:
0:00 – TikTok’s current status in the U.S.
1:30 – Why this law is different than past threats
3:00 – Who’s eyeing a potential buyout
4:30 – My three-part content survival plan
6:00 – Audience migration: your #1 business priority
7:10 – Should you start TikTok right now?
7:45 – Don’t panic—pivot strategically
8:30 – CTA and closing thoughts
Subscribe and leave a review if today’s episode gave you clarity or helped you reframe your content strategy. Want deeper guidance?
Check me out Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@marketingtrendsnow
Instagram: https://www.instagram.com/iamkatiebrinkley/
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