Is Facebook Live Still Worth Using in 2025?

Going live on Facebook is easy. Turning that live into weeks of content? That’s where the magic happens.

In this episode of Marketing Trends Now, I’m walking you through the exact repurposing workflow I use with my clients to transform one Facebook Live into multiple pieces of high-impact content. No fancy tools. No burnout. Just smart, strategic reuse of the content you’re already creating.

So if you’ve ever hit “end live” and then wondered, “Now what?”, this episode will change how you think about live video forever.

Key Takeaways:

• Why Facebook Live is still relevant (and powerful) in 2025
• The simple structure that makes your Live content clippable
• How to turn one live video into 3–5 short-form pieces for Reels, TikTok, YouTube Shorts, and more
• The tools to streamline your workflow and keep content coming
• A complete checklist to repeat this system again and again

Timestamps:

00:00 – The big mistake most creators make after going live

01:00 – Why Facebook Live still works in 2025

02:30 – The 3 engagement factors that make Lives powerful

04:15 – The 7-step repurposing checklist that changes everything

05:45 – Tools I recommend: Metricool, Opus Clip, Descript

06:50 – Your new system for content reuse

08:00 – The mindset shift from “one-and-done” to “content machine”

Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#FacebookLive, #ContentRepurposing, #MarketingTrendsNow, #KatieBrinkley, #SocialMediaStrategy, #ShortFormVideo, #ContentWorkflow, #SmallBusinessMarketing, #SmartMarketing, #LiveVideoTips

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