Instagram's Newest Feature - Should you care?

Tired of rambling through video scripts or freezing on camera? Let’s fix that.

In this episode of Marketing Trends Now, I’m breaking down the new in-app teleprompter feature Instagram is testing through its brand-new Edits app—and why it’s a total game changer for business owners who aren’t natural-born performers.

Whether you’re a coach, a content creator, or just trying to stay visible without memorizing monologues, this episode is your permission to simplify your process and start creating confidently on camera.

Key Takeaways:

• What Instagram’s Edits app is and how the teleprompter feature works
• Why this tool matters especially for business owners (not just influencers)
• The psychology behind better delivery when you have a script
• How to write scripts that sound like you—not a robot
• The 4-step mini challenge to prep for this new feature and show up like a pro

Timestamps:

00:00 – Why this new feature is a big deal

01:10 – What the Edits app is (and how it's like CapCut)

02:00 – Built-in teleprompter: how it works

03:15 – Who this is actually for (Hint: not just influencers)

04:10 – Why memorizing video scripts kills confidence

05:00 – Real talk: You only sound scripted if you write like a robot

06:00 – CTA placement, energy, and scripting tips

07:30 – What to do now to prep for Edits & the teleprompter

08:30 – How this tool removes excuses and unlocks your content

Remember: it’s not about sounding perfect. It’s about showing up consistently, confidently, and in your voice.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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