Tamagotchi Paradise: Crafting Enduring Brands

This examines how the Tamagotchi brand has achieved lasting popularity across generations.

It introduces the newest Tamagotchi device, "Tamagotchi Paradise," highlighting its innovative "Zoom Dial" feature that allows users to explore the virtual pet's world from a macro (galactic) to a micro (cellular) level, along with its genetic and communication systems.

It then shifts to explain the concepts of "brand," "branding," and "brand concept," asserting that Tamagotchi's enduring success stems from its core concept of "the joy of bothersome care". This central idea, which emphasizes the emotional reward of nurturing a virtual life, is shown to be consistently integrated into the product's features, design, and marketing strategies, creating a unique and beloved user experience that fosters deep attachment and community.