Meiji Oishii Milk Coffee and Brand Extension

This episode discusses brand extension, explaining how companies can leverage the existing recognition and trust of a well-established product to launch new offerings.

It uses the successful example of Meiji Oishii Milk Coffee, which built on the strength of Meiji Oishii Milk. They highlighted the importance of maintaining brand consistency in design and quality while strategically targeting different customer segments and usage occasions to avoid cannibalization and expand the overall customer base.

Successful brand extension requires a careful balance between familiarity and differentiation.