Lawson Store 100: Mastering Retail Media for Sales Growth

This explores Lawson Store 100's comprehensive retail media strategy, emphasizing the seamless integration of advertising with in-store experiences to drive sales.

It highlights how the company aims to become a "strongest media" by connecting diverse advertising channels, like TV and digital ads, with in-store touch points such as strategic displays, digital signage, and app coupons.

The core of this approach lies in enhancing both mental availability (making products easy for consumers to recall) and physical availability (making products easy to find and access in-store). By focusing on this dual approach, Lawson Store 100 seeks to guide consumers efficiently from initial awareness to final purchase, optimizing their return on investment.