Kao Powerful Deodorant Strong Solving the Real Customer Problem

This discusses Kao's "Powerful Deodorant Strong" product line, specifically designed for healthcare and nursing facilities, highlighting its successful marketing approach.

The core of this success lies in identifying and addressing the fundamental problem of staff shortages in these facilities, rather than just focusing on the superficial issue of odor. Kao achieved this by developing products that integrate seamlessly into existing cleaning routines, requiring no additional training or changes in procedure, thus minimizing the adoption barrier for busy professionals.

It illustrates how understanding and solving a customer's deeper operational challenges, not just their immediate complaints, leads to highly effective and trustworthy marketing.