Fancl Clear Up Kids Skincare Four Steps to New Business Success

This outlines Fancl's "Clear Up" skincare line for elementary school children as a case study for successful new business development.

It emphasizes a four-step process: first, selecting a specific business domain by identifying underserved market segments; second, uncovering critical business insights by deeply understanding unarticulated customer needs; third, acquiring necessary business capabilities such as research and development, customer understanding, and product design; and finally, strategically expanding the business based on a clear vision and solid foundation.

This framework highlights the importance of identifying "white space" in the market and developing products that address previously overlooked customer needs.