En Japan Metric Management KGI-KPI-KAI

This examines a framework for strategic goal setting and measurement, using the example of En-Japan, a Japanese recruitment service.

It outlines a hierarchical approach that begins with defining a clear purpose and its quantitative measure, the KGI (Key Goal Indicator), representing the ultimate business outcome. To achieve the KGI, strategies are developed, leading to KSFs (Key Success Factors), which are the critical elements for successful execution.

The framework then introduces KPIs (Key Performance Indicators) as intermediate metrics to track the progress of these strategies, emphasizing that KPIs should be controllable and directly linked to the KGI.

Finally, KAIs (Key Action Indicators) are introduced as specific, measurable actions that frontline teams can take to influence the KPIs, forming a logical cause-and-effect chain from daily activities to overall business success.