Cool Japan: Customer-Centric Marketing 4P

This analysis of Cool Japan examines its shortcomings in promoting Japanese culture and products overseas, arguing that while Product (the content itself) is strong, weaknesses lie in the other 4P's of marketing: Place (distribution), Price (pricing strategy), and Promotion (communication).

It contends that successful international expansion requires a customer-centric approach, focusing on who the target audience is and how to effectively reach them through cohesive strategies that encompass all aspects of the marketing mix.

The piece highlights that even excellent products will fail to succeed internationally without proper distribution, pricing, and promotion tailored to specific markets and customers.