Cookmart: Strategic Subtraction in Retail Success

The strategic approach of Cookmart, a regional supermarket chain in Japan.

Eschewing common tactics like sales flyers and loyalty points, Cookmart focuses on a "subtractive strategy", prioritizing unique, high-quality products developed by store staff. This approach emphasizes concentrating resources on core strengths, such as fresh and original items, rather than spreading them across numerous initiatives.

By deliberately choosing what not to do, Cookmart has cultivated strong customer loyalty and sustained sales growth. The concept of strategic subtraction, or focusing by eliminating less impactful activities, is presented as a key principle for business success.