Battlefield Strategy for Business Success

This emphasizes the critical importance of defining one's "battlefield" and "customer" for business triumph.

It illustrates this concept through two distinct case studies: the strengths and limitations of ex-P&G marketers and the strategic choices of Ramen Yamaokaya. It argues that understanding the market environment and one's own capabilities must precede the development of any specific tactics or methods, as these elements are interdependent.