Art Thinking: Finding Your Own Answers in Business

This discussion introduces "art thinking" as a method to cultivate unique perspectives and generate original solutions, particularly beneficial in uncertain environments.

It highlights a book by Yukiho Suenaga, aimed at both teenagers and adults, which uses examples from modern art history to illustrate how to move beyond conventional thinking. The core idea emphasizes formulating one's own questions and interpretations rather than seeking pre-established answers. Practical steps for applying art thinking in business are provided, focusing on questioning assumptions, forming hypotheses, and sharing one's perspective.

They argues that embracing an art-inspired mindset can foster creativity and the ability to create value in the face of ambiguity.