AirCloset: Four Steps to New Business Success

This outlines four crucial steps for successful new business development, drawing insights from the case study of AirCloset, a monthly fashion rental service.

It emphasizes strategically selecting a business domain by understanding market rules and target customers, as AirCloset focused on women seeking to enhance their fashion experience despite time constraints.

Next, it highlights discovering business insights by identifying unmet customer needs and reinterpreting industry feedback, turning skepticism into opportunities for AirCloset. The third step involves acquiring necessary business capabilities, such as inventory management, logistics, and styling expertise, which AirCloset patiently built before expanding. Finally, the source discusses strategic business expansion based on a clear vision, where AirCloset prioritizes services that genuinely enhance customer "time value."