AIICO Sampling's Evolution to Test Marketing 2.0

This episode describes a new approach to product sampling, referred to as "Sampling 2.0," exemplified by the AIICO sampling vending machine.

Unlike traditional methods where sample distribution is a one-time, untraceable interaction (Sampling 1.0), AIICO utilizes digital signage and IoT capabilities to gather customer data through actions like LINE registration or surveys, allowing companies to understand who receives samples and their demographics.

This data enables businesses to maintain ongoing communication with consumers after sample distribution, facilitating continued engagement and promotional efforts. Furthermore, AIICO allows for measuring the effectiveness of sampling in driving actual purchases through mechanisms like coupon redemption tracking, providing clear ROI data and enabling a shift from viewing sampling as an isolated event ("point") to a connected customer journey ("line").