Advertising to In-Store Marketing for Brand Longevity

It discusses effective marketing strategies for new products, focusing on transforming them into long-term successes.

The first source highlights the critical importance of initial, substantial investment in advertising to foster "mental availability" (how easily a product is recalled) and "physical availability" (how accessible a product is for purchase). This initial push, particularly within the first year and three months for distribution, is presented as the key determinant for a product's longevity.

The second source then introduces Nissin Foods' "Surume Cycle," a multi-channel advertising approach that leverages television commercials to spark online engagement and user-generated content, ultimately driving in-store sales and strengthening brand loyalty among both new and existing customers.

Both topics emphasize the synergy between robust advertising and seamless distribution as fundamental to cultivating enduring market presence and consumer preference.